Marketing

Advertising

TVD_10x9-Leigh_SALE_WC-13Creating eye-catching or ear-grabbing advertisements are something our graphics team pride themselves on. However, in a challenging and constantly changing media market, where client’s campaigns are shown is equally important. Our in-depth knowledge of the Northwest’s media can help ensure we match your message to the right audience. In essence, let us do the boring bit. Demographics, drive times, profiling, distribution & circulation figures; the list is endless.

Newspaper Advertising

If you choose newspaper advertising, you have the choice to reach a large or smaller geographic collection of people.

With national newspaper advertising, the coverage can be huge. However, so can the price of the advertisement, sometimes prohibitively so.

It’s a case of weighing up the costs to your company and considering whether they can be justified.

However, with regional newspaper advertising, you have the advantage of being able to tap into a local audience. This is usually the best option, especially if you are advertising a company on the very doorstep of the audience in question.

You will also find that the rates are generally a lot lower then national newspapers and costs can start at just a few pounds.

Our talented team can design an individual advert or a series that can run in one edition or over a number of weeks or months. This is an option that has paid dividends for hundreds of businesses in the past.

We at North West Design Studios have had many years’ experience working within the newspaper advertising sector and can give you invaluable advice on what is the best option for your company.

Don’t make any rash decisions regarding your newspaper advertising plans until you contact North West Design Studios for the best guidance in the business.

Television Advertising

Television advertising is a powerful and effective way of communicating sales and marketing messages to the viewer.

TV commercials ensure you profit from a wide exposure and create awareness of your company.

While still expensive compared to other forms of promotion, TV adverts are not as pricey as many people think.

The first thing you must do is find a station and channel that fits your particular target audience. For example, you will find that most daytime lifestyle channels are filled with adverts for loan and insurance companies – and with good reason.

The competition for the target audience of these companies is very competitive and you only have to look at how many times the advertisements are repeated to realise they work.

At Northwest Design Studios we can advise you on how to get your TV advertising off the ground, give you ideas on what kind of a campaign that will benefit your business and put you in touch with production companies who will create the final advertisement.

Advertising on TV needn’t be beyond your means if you take the right advice.

At NWDS we can provide it.

Magazine Advertising

Advertising in magazines is a proven way of generating high levels of responses from readers, especially weekend broadsheet newspaper readers who tend to be better off and inclined to make internet purchases.

However, the downside is that national magazine exposure is notoriously expensive and could be prohibitive for smaller businesses.

The good news is that there are plenty of local and regional publications which can offer the opportunity to launch a magazine-based advertising campaign.

While a good number of these are paid-for titles, there are an increasing number of free local magazines that drop through the letterboxes of potential customers and these offer good value full-colour advertising opportunities.

At North West Design Studios we have plenty of experience in and co-ordinating magazine advertising campaigns, from design to print, giving you the opportunity to target a more affluent potential customer.

We can also advise you which magazines would be the best option for your business and which will give you a clear picture of where you should go with your marketing budget.

Contact us today and tap into North West Design Studio’s magazine marketing know-how.

Radio Advertising

In the UK an estimated 40 million people listen to the radio for up to seven hours a day. It wakes them in the morning, they listen to it whilst eating breakfast, on the drive to work and even whilst working in some cases. Then the radio is on for the drive home again, at leisure in the evening and then in bed before sleeping.

It’s not hard to see that, as an advertising medium, radio has a lot to offer and is a very powerful medium.

Radio advertising can be bought locally, regionally or nationally and can usually be produced to fit any business’s advertising budget.

Much cheaper than TV advertising, radio advertising, if used correctly, can send a clear message to a target audience.

At North West Design Studios, we can advise you on how to get your radio advertising campaign up and running and even write a script to go over the airwaves. We can also help you choose the right station for your promotional campaign. A wrong decision at that point could be an expensive mistake.

We can also put you in touch with production companies who will create the final advertisement ready to go on the air.

Don’t leave anything to chance. Contact North West Design Studios to discuss your radio advertising requirements.

Billboard Advertising

If you thought billboards were only to advertise the latest newspaper headlines you’d be way off the mark.

Nowadays the large outdoor panels you find on streets, roads and the walls of buildings are a superb way of getting your message across to pedestrians, drivers and mass passers-by, all of who could be potential customers.

Place them in big traffic areas such as stadiums, junctions, main roads, walkways and on the sides of a building. They can then become an extremely cost-effective way of advertising your company.

At Northwest Design Studios we can design and print quality outdoor billboard poster advertisements that will really get your company noticed.

We can also supply hoardings, vehicle wraps, building wraps, banners posters, signage and much more.

If you would like to know about the full range of North West Design Studio’s outdoor advertising print services, contact us today.

Leaflet Advertising

The humble leaflet or flyer is often derided, but a self-contained sales message is one of the most popular ways of promoting a business.

Although response rates may be low, leaflets are not expensive. They can be a very good way of boosting your company profile by placing information directly into the hands of your potential customers.

The design of your leaflet is, therefore, crucial and that’s where we at North West Design Studios can help.

We can help you decide what type of leaflet or flyer would be ideal to get your marketing message across.

North West Design Studio’s talented graphics team can design your leaflet and our marketing people can talk to you about your distribution options whether they are going through a letterbox, placed in newspapers or magazines. The can also be included in mail shots, placed on car windows, handed out to passers-by or just left in public places for people to pick up.

If you are thinking of conducting a leaflet campaign, be sure to speak to us at North West Design Studios for the best professional advice.

Email Advertising

Email marketing is a form of direct marketing which uses the internet to communicate your company message to an audience.

In fact, every email you send to a customer or potential new client, for whatever reason you deliver it, falls under the umbrella of email marketing.

The medium was very seriously damaged in the early years of the internet due to the explosion of spam. But recently, email marketing has received growing acceptance as a marketing option that can attract new customers and develop relationships with existing ones.

Email is an extremely inexpensive way for businesses to contact and keep in touch with their client base. By providing your contacts with special offers and by using useful email newsletters, you can enhance loyalty, keep your company to the forefront of the minds of your customers and therefore increase sales.

At North West Design Studios, we can assist you in setting up your email marketing scheme and give honest, professional advice on the best option for you and your company.

Contact North West Design Studios today to find out just how cost-effective email marketing can be for your business and what your options are.

Web Advertising

Apart from giving your company a presence on the internet through a website, you may consider using the web as an advertising medium.

If that’s the case then you need to look no further than Northwest Design Studios. We can tell you all you need to know about the options available for online advertising.

Whether you are interested in banner advertising, cost-per-click (CPC) advertising, online directories, affiliate marketing, blog marketing or any other form of getting your message across via the internet, North West Design Studios can give you the very best advice so your business gets advertised to the most amount of potential customers possible.

Don’t make the mistake of choosing a company that makes a fortune out of your advertising requirements by charging you over-the-odds for a product that doesn’t deliver.

At North West Design Studios, we can point you in the right direction for your internet advertising campaign, at a price that is right for your business.